About me...

Design point‑of‑sale (POS) materials that drive product visibility, support sales objectives, and enhance consumer engagement across print, digital, and in‑store channels.

Hands‑on experience with press checks, developing understanding of colour management, print consistency, and packaging quality expectations.

Support the development of packaging solutions suited to the FMCG environment, ensuring accuracy, compliance, and production‑ready artwork.

Lead creative execution across multiple ATL and OOH media campaigns for NPD launches, brand campaigns and cosumer promos.

Contribute to brand development, including visual exploration, product photography support, and light retouching.

Collaborate with cross‑functional teams to meet project requirements, refine creative based on feedback, and ensure smooth end‑to‑end delivery with internal and external stakeholders.

Designed digital, social media, and PR assets for brands including Mr Rental, Selley’s, and Kāinga Ora, boosting brand visibility and engagement.

Collaborated with art and creative directors to conceptualise ideas and explore brand elements.

Managed studio workflow under pressure, consistently meeting tight deadlines.

Tracked time and materials for each project to support transparent and efficient resource management.

Redesigned the Quarterly Magazine, significantly increasing reader engagement and attracting new advertisers through enhanced visual appeal.

Designed, scheduled, and promoted weekly and monthly property blogs to support marketing efforts and drive traffic.

Created bespoke social media and marketing collateral for the sales team and top-performing agents, resulting in increased leads and elevated brand presence.

Mentored a junior designer to maintain a consistently high level of creativity across print, marketing, and digital channels.

Developed expertise in print design and production, including editorial layouts, typography, and pre-press preparation.

Designed mock advertising and pitch presentations aligned with commercial objectives, contributing to increased revenue and audience growth.

Supported in-house photography shoots, including image selection and photo retouching.

Partnered with editorial and commercial teams to align visual design with content strategy while producing promotional assets for NZME radio brands, maintaining strong brand consistency across print and digital campaigns.